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LAUNCH YOUR
CAREER IN DIGITAL MARKETING

Tuition, Laptop & Textbook Provided

YES Yoodle Education Services UMKC

THE BLUEPRINT

With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for marketing professionals to be well-versed in digital marketing & analytics fundamentals whether they work in B2B or B2C.

This course will provide a solid foundation in the key concepts for these exciting fields based on current fundamentals used in the industry.

Students will also have the opportunity to examine these topics firsthand through group projects and exercises ranging from architecting out a personal site in WordPress, to working with an actual retail company and developing a full campaign for their final project.

Start Date: August 23, 2022

Schedule:  Tuesday, Wednesday, and Thursday of every week, online, from 9:00 AM – 11:00 AM.

This is a live, online 16-week course.  Class attendance online is mandatory. There are optional monthly on-campus events for those interested in additional resources.

Tuition:  $6,495

Scholarships are available for those who qualify for sponsorship. You may determine sponsorship eligibility by residence.

 

YES and UMKC Instructor teaching Digital Marketing to students

COURSE OVERVIEW

Design Thinking for a Digital World

Our foundation for succeeding in digital requires us to design experiences through our users’ eyes. Students will learn how to interview users across various age groups and identify their online habits and preferences in-depth to design the right digital experiences. We’ll prototype these using wireframes and user journey mapping.

Brand Strategy

Your brand is not your product, your logo, your website, or your name. Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable. Learn about some of the most popular brands in the world and identify what makes them unique and successful. Each student will discover and create their own brand, leveraging a Brand Archetype methodology.

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. We will explore the wide world of content types, vehicles and publishing paths leveraged in a content marketing strategy.

Search Engine Optimization (SEO)

The basics of Search Engine Optimization (SEO) covers long-tail keyword research methods, on-page SEO for a focus keyword phrase, the art of inbound link building, and identifying influential sites based on Domain Authority to support online PR efforts. You’ll do this for your own WordPress site using the Yoast SEO plugin for on-page SEO. We’ll also setup Search Console so you can track your own websites performance through the eyes of Google.

Social Media

Next, we’ll build out a social media strategy and campaign against a target market’s preferred outlets and measure engagement. You’ll see why social is a critical part but not the only tool in the modern marketer’s arsenal. More importantly, you’ll see why this is truly a pay to play channel and should be approached with skepticism for what natural growth can honestly look like.

Online Advertising or Pay-per-click (PPC)

Develop basic fluency in online paid platforms like Google Ads and Facebook/Instagram Ads to map out target markets, customer acquisition costs, and retargeting campaigns. Here’s where we’ll crack open a spreadsheet, evaluate our margins, and compare cost-per-click to basic metrics like customer lifetime value (CLV) and Average Order Price (AOV) to see if paid ads make sense for customer acquisition over the long term.

Web Analytics

The unifying framework behind all this will be basic web analytics using the Google Analytics platform. This is an opportunity to work with real data to validate hypotheses in real-time. Google Analytics is overwhelming for new users, so we’ll play with this tool early and often throughout the course.

Data Visualization

Move beyond just crunching numbers to data-visualization for crafting custom dashboards that help our key stakeholders see the important numbers and the changes over time. We’ll rely on Google Data Studio to sync various datasets across Google Analytics, MailChimp, Social, et. We will work on providing context around the data as well as making it actionable.

Emphasis on Real-World Applications

To supplement the concepts, various leading online marketers, designers, and content strategists from industry will address special topics such as email marketing, user experience design, search engine optimization (SEO), programmatic advertising, marketing automation, content marketing and planning, geo and mobile marketing.

WHO SHOULD TAKE THIS COURSE?

This course places an emphasis on real-world applications. This course is meant for anyone who wants to become a marketer. This includes:

  • Digital Marketer
  • Digital Marketing Strategist
  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Analyst
  • Content Strategist
  • Social Media Strategist
  • SEO Specialist
  • Content Marketer
  • Email Marketer
  • Account Executive
  • Account Manager
  • Marketing Account Analyst
  • Director of Marketing Services
  • Content Account Manager
  • PPC Account Manager
  • SEO Account Manager

The course starts from the basic concepts, so prior experience is not assumed. However, an aptitude for basic business principles, creativity and analytical thinking will go a long way in being successful in this course.

A laptop computer is required for this course. Books and materials are required.  Attendance is mandatory.

READY TO GET STARTED?

We’re excited to help you take the next steps in your career! Complete our simple application today!

HOW MUCH TIME WILL I BE REQUIRED TO COMMIT TO THE PROGRAM?

YES Training is an intense, fast-paced program that will entail a lot of hard work and dedication in order to be successful.  Classes meet for a total of 6 hours per week.  While there will be an opportunity to work on assignments and projects in class, it may be necessary to put in additional time outside of class in order to complete any required work.

WHAT IF I DON'T HAVE ANY EXPERIENCE CODING?

Experience is not necessary.  Our courses are designed to teach you the information necessary to transform you into a well-versed Web Developer. However, it is pertinent to come to class motivated with a desire to learn.

HOW DOES YOUR APPLICATION PROCESS WORK?

Simply fill out the online application and a representative will contact you to schedule an interview.  During the interview, you will be asked some questions followed by a short programming aptitude test. The approximate time for both the interview and test should be about 1 hour.  Our intent is to determine whether you have the necessary motivation to learn an entirely new set of skills and can thrive in our fast-paced learning environment.

HOW MUCH IS THE TUITION FOR THE PROGRAM?

The tuition for this program is covered by federal grants. You will graduate from this program with no debt. There are residency requirements to be eligible for this scholarship. If you are a resident of Jackson, Clay, Platte, Ray or Cass counties in Missouri; Johnson, Wyandotte or Leavenworth counties in Kansas, you might be eligible. Apply today to learn more if you qualify for the program.

CAN YOU GIVE ME AN IDEA HOW THE CLASSROOM TIME WILL BE STRUCTURED?

Instructors have designed classroom instruction in a manner that comprises all three learning styles.  Students can expect each class to include lectures, computer sessions to learn and apply knowledge, and group discussions/participation. You will be asked to present your solutions to the class as well as provide feedback to your peers.

WILL YOU HELP ME FIND A JOB?

It is our goal to prepare our students for the workforce, and we will try to do everything we can to help them succeed.  Our programs are designed to not only give instruction but also incorporate opportunities for networking.  Throughout the duration of our programs, our students will meet with IT professionals and CIOs in the Kansas City metro area and gain insight into what employers are looking for in a prospective employee.  In addition, we will host a Demo Day for students to showcase their work to local businesses and business leaders scouting new talent.  The training skills you will acquire from our program along with the networking opportunities that we provide, should be the winning combination that lands you a job, however, your success is dependent on how much time and effort you put into the program.

WHO WILL BE TEACHING THE COURSE?

Universities and workforce centers have partnered with Yoodle, a Kansas City based branding and technology agency to design and deliver these classes. Yoodle has been in the business of providing web design and development solutions to Kansas City for over a decade. Instructors for this class are professional developers who hold IT degrees as well as a plethora of real-world development experience. They strive to provide students with more than just technical training. They help students integrate knowledge into practical applications through individual and team projects. You will have the opportunity to learn from the best and apply the skills to your own projects during the course and after.

WHAT HAPPENS IF I MISS A CLASS?

Our program is designed to be fast-paced and intense. We want you to be successful and see you achieve your goal of learning code. Therefore, it is critical to maintain a good attendance record. If you must be absent, we will do what we can to help you catch up. However, it will require that you commit time outside of class to learn the material covered during your absence. Every absence will put you behind the class. So, it is highly encouraged that you do not miss any classes.

Sign up for

FREE & VIRTUAL
Info Sessions

With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for marketing professionals to be well-versed in digital marketing & analytics fundamentals whether they work in B2B or B2C.

KEY CONCEPTS INCLUDE

  • Design Thinking for a Digital World
  • Brand Strategy
  • Content Marketing
  • Search Engine Optimization

Students will also have the opportunity to examine these topics firsthand through group projects and exercises ranging from architecting out a personal site in WordPress, to working with an actual retail company and developing a full campaign for their final project.

Join our Virtual Info Session to learn all about this course!